Scaling Product Marketing for SaaS & IT Services
I’ve worked with B2B SaaS companies and IT services firms—helping build and lead product marketing functions, launch offerings into new markets, and support the evolution of complex, technical products.
The Turning point
One of the key moments in my journey was launching a global trade compliance platform across Southeast Asia, Japan, China, and ANZ. I enjoyed the challenge of introducing something layered and unfamiliar, learning how decision makers think in new markets, and driving meaningful results—I drove revenue growth of over 3x. That experience deepened my interest in product clarity—how to surface the value behind what a product does and make it land.
That momentum continued as I began positioning Cloud FinOps platforms. I discovered I could quickly pick up new domains, understand shifting market dynamics, spot what truly set a product apart, and give sales the support they actually needed. Balancing the mindset of technical and business buyers, asking the right questions, and surfacing what was missing in positioning became second nature.
Why Nuance Matters
I’ve worked on messaging, launch strategies, analyst relations, and competitive research—but I always return to the same idea: how do we make this easier to understand, easier to choose, and easier to sell?
I came to appreciate that the real power in product marketing lies in nuance: the ability to discern when to lean into technical depth, and when to simplify—without dumbing things down.
Nuance For was born from that belief, and now, it’s time to offer that experience more widely—to companies building meaningful, technical products.
Fill this form or email us at apurva.mahendra@gmail.com